We had 2 amazing years with our dear client JTI and the luxury cigarettes brand Sobranie. 2 years for Bespoke and Sobranie mean… over 10 000 promo activations for the period! We were the BTL partner of Sobranie from 2016 to 2018. We were present at all major lifestyle and night life events. We created fun at concerts and conferences. We excuted thousands of samplings in-store and in HoReCa.
We assembled, dressed up and trained a great promo team that added glamour and joy to the events everywhere consumers were present and were willing to interact with us. And they were always willing to play with us, because of the great face-to-face experience we offered. And when we say “dressed up the team”, we mean that we created bespoke garments for the hostesses with a fashion designer!
In 2016 we created and executed one of the most successful campaigns for the brand: we distributed 15 000 VR glasses for consumers, who got absolutely crazy about them and the virtual reality experience with Sobranie.