We always strive being ahead of the curve technologically, therefore for the brand Ceresit we decided to go all in and to take the self-run promotion entirely online. The mechanism was developed on two levels: participants had the chance to win an instant prize or to participate in the lucky draw for a big prize at the end of the campaign just by scanning the special QR code.

The campaign was supported by POS materials, placed in the participating stores, by digital communication on Ceresit’s Facebook profile and by banner ads in the Google Display Network. We achieved great success in terms of campaign awareness thanks to the appealing slogan as well as the attractive prizes that could be spent in any way by the winner.