BTL agency for 360 campaigns and solutions

360 campaigns and solutions

BTL, Trade Promotions, Direct Marketing and Face-to-face

Trade Promotions, Direct Marketing and Face-to-face

Event Management

Event Management

PR communication and events

PR communication and events

Design and Print of Advertising Materials

Design and Print of Advertising Materials

Digital Campaigns

Digital Campaigns



BTL agency in Sofia, Bulgaria

Bespoke is a BTL agency located in Sofia, Bulgaria. We understand that every project is unique, which is why we work closely with our clients to understand their specific needs and goals.

Our flexible approach allows us to tailor our services to fit your needs, ensuring that you receive a bespoke solution that meets your objectives and exceeds your expectations.

As a BTL and event agency, we take pride in our ability to create events and campaigns that are not just effective, but also memorable and enjoyable. Our passion for creativity and innovation, combined with our extensive knowledge of the industry, means that you can trust us to deliver results that stand out from the crowd.

What lies behind the success of the BTL campaigns?

All of us being a part of Bespoke Bulgaria believe that what lies behind the success we get in the BTL campaigns and in BTL in general is the never-ending passion we put in our work.

All of us at Bespoke Bulgaria are one of the biggest and maybe the most flexible btl agency in Sofia and Bulgaria. The passion we put into each project we work on is the fuel of Bespoke.

Over the past 10 years of being at the top among the BTL agencies in Sofia, Bulgaria, we have made over 2,500 projects that gained success in the BTL field such as:

  • Design
  • Production
  • Events management
  • Face to face promotions, etc.

Over 2,500 projects      More than 10 years’ experience      Top brands as clients

We can say that besides our passion, what goes into these 2,500 successful BTL projects is the trainings. Our promoters and hostesses are among the most experienced in the BTL arena in Sofia, Bulgaria. The flexibility we get due to our careful selection of our customers, and the passion that burns inside our hearts, is what makes us the most successful BTL agency in Sofia and Bulgaria. It is the thousands of BTL campaigns we have made and our availability to our customers twenty-four hours seven days a week, and three hundred and sixty-five days a year. We just love what we do. Our long-term vision, which responds to what our clients have as their visions for the future, is also a key to our success.

Some of Bespoke`s BTL clients

The biggest companies have placed their trust in us, such as Coca Cola, Carlsberg, Henkel, Diageo, Mondelez, Ficosota, Applе and Juventus. We have made arrangements for one of the most important Coca Cola conferences in Zurich.

We are proud of our principles:

  • discipline
  • honesty
  • sincerity
  • integrity
  • curiosity
  • foreseeability

Our effective and efficient management: proactivity, analysis, consistency and specific application.

Bespoke Bulgaria – because – we want, we know, we can.

In order to be successful in BTL campaigns, events management, business and in life you need all of the principles above. Passion, flexibility, good training, clear and precise principles, and effectiveness. You can browse through our website for our project portfolio. You can also see recent photos of the btl events in our Instagram profile @bespoke_bulgaria.

FAQ Bespoke Bulgaria

What is BTL marketing

BTL stands for "Below The Line" marketing. It refers to marketing activities that are targeted at specific, targeted groups of consumers and are not part of a company's mass-market advertising. BTL marketing is often used to complement a company's Above The Line (ATL) marketing efforts, which are more broad-based and aim to reach a mass audience.

BTL marketing activities can include tactics such as:

  • direct mail
  • in-store promotions
  • events
  • product demonstrations, etc.

These activities are designed to create a direct, personal connection with consumers and generate a higher level of engagement and response compared to more traditional, mass-market advertising methods.

What includes BTL

BTL activities, which refer to promotion and advertising tactics that target a specific, targeted audience rather than the general public. These activities are usually less expensive than ATL activities and are designed to build brand awareness and drive sales.

Some common BTL activities include:

  • Direct mail marketing
  • This involves sending promotional materials directly to a targeted list of individuals.

  • Trade shows and events
  • Companies can participate in trade shows and events to reach a specific target audience, such as industry professionals or consumers.

  • Product demonstrations
  • Product demonstrations allow potential customers to try a product before they buy it.

  • Sampling and couponing
  • Sampling programs allow consumers to try a product for free, while couponing offers a discount on a product to encourage a purchase.

  • Point of sale (POS) advertising
  • This refers to promotional materials that are displayed at the point of sale, such as in-store displays or flyers.

  • Public relations
  • Public relations activities, such as press releases and media events, can help build brand awareness and credibility.

  • Influencer marketing

This involves partnering with influencers on social media platforms to reach a wider audience and build brand awareness.

BTL activities are a cost-effective way for companies to reach their target audience and drive sales. By focusing on a specific audience, these activities can be tailored to the needs and interests of that audience, increasing the chances of success.

What is BTL production

BTL production refers to the creation and implementation of Below-The-Line (BTL) marketing and advertising activities. These activities typically involve the design, production, and execution of promotional materials, events, and experiences that are aimed at creating a direct and engaging connection with the target audience.

BTL production can include:

  • Design and production of promotional materials such as flyers, posters, and brochures
  • Design and fabrication of exhibition stands and displays
  • Organization and execution of product demonstrations and sampling programs
  • Design and implementation of in-store promotions and displays
  • Planning and coordination of guerrilla marketing campaigns and street events
  • Production of branded experiences and events
  • Management and execution of influencer marketing programs
  • Coordination of sponsorships and partnerships
  • Design and implementation of loyalty programs and customer reward schemes

The goal of BTL production is to create a consistent and impactful brand experience for the consumer, and to build a more personal and engaging relationship between the brand and the target audience.

What is the difference between ATL and BTL marketing

ATL (Above the Line) marketing and BTL (Below the Line) marketing are two different approaches to promoting a product or a brand.

Above the Line (ATL) marketing refers to traditional mass media advertising, such as TV, radio, print, and billboard advertisements. These methods are called "above the line" because they are meant to reach a large and diverse audience, often through paid media. The aim of ATL marketing is to create brand awareness and reach a large number of potential customers through mass media channels.

Below the Line (BTL) marketing, on the other hand, refers to marketing efforts that are targeted at specific groups of consumers. BTL marketing is designed to engage customers directly and create a more personal and intimate connection with them. This type of marketing includes tactics such as direct mail, email marketing, in-store promotions, and product demonstrations. BTL marketing is called "below the line" because it focuses on reaching consumers through channels that are below the traditional mass media advertising.

The main difference between ATL and BTL marketing is that ATL is focused on creating brand awareness and reaching a large audience, while BTL is focused on engaging with specific groups of consumers and creating a more personal connection.

How to make a successful BTL campaign

Making a successful BTL campaign requires careful planning and execution.

First, you need to have a clear understanding of your target audience. This will help you tailor your message and choose the right channels to reach them.

Second, you need to choose the right channels to reach your audience. This could include email marketing, direct mail, in-store promotions, product demonstrations, and more.

Third, your message should be clear, concise, and relevant to your target audience. It should also be consistent across all channels used in your BTL campaign.

Fourth, BTL marketing is all about creating a personal and intimate connection with your target audience. You can make your campaign more interactive by including elements such as quizzes, games, or contests.

Fifth, you`d better easure and analyze your results. This will help you refine your approach and make improvements for future campaigns.