You will have your personal bartender here, who will take care only for you in a bespoke way! You can choose from numerous options to mix your unique drink!
We created this interactive concept for the launch of the new watermelon flavour of our client Somersby (Carlsberg) and we executed it in direct communication with the target consumers in real bars. We produced the 360 degree virtual reallity from the design to the actual experiential involvement of people in this beautiful phantasy.
Thus, we inspired interest and trial for the new Somersby and once again sustained the coolness of the brand and showed how progressive it is. It was a great success as a non-standard approach to sampling a new product.