Coke – the sparkling deep colored liquid, the only non-alcoholic product innovation since the beginning of mankind that managed do get its place next to water, milk and juice. We, at Bespoke, had to find a way to adapt this huge iconic product to the pandemic crisis. In times of challenges, the big brands need to help the small ones – the ones that have the Coke fridge as their hearts. The 360 degrees campaign “The Small Shop in the Neighborhood” supported 1200 small local stores financially, with materials and consultancy to overcome the Covid-19 challenges. Our team did the creative, the design, the production and the coordination of the whole project.