How to announce a new product in the commodity category? Well, it is not the same as flying to Mars, a next generation technology or a groundbreaking smart discovery – it is a detergent! But every person gets a hold of it every single day. So, it will stay. And this is what we, at Bespoke, do – we are the keepers of the everyday friends. Like EXO detergent. We organized the launch, the sampling, the creative design of the visual communication and many others.