We are not created equal, let’s face it. Some get the best of talent, some get the luck, some get the top locations and premises, some buy the 5-star-products. And others… don’t. We at Bespoke like to meet and mix talent, luck and luxury. That’s how a private VIP event at the ultimate club of Sofia – The Residence – was born. The top talent was embodied by Vasko Vasilev – internationally celebrated violinist and conductor from Bulgarian origin, also a Concert Master of the Orchestra of the Royal Opera House in London.

And Sobranie luxury products were made available for the crème-de-la-crème guests of the posh event. This target is quite specific and very difficult to reach, on top of the fact that ATL advertising of cigarettes is forbidden. Our exclusive party got in touch with more than a 100 Very Important Customers.