All in or nothing. Is the brand message of the ‘trademark of the three lines’. What could it possibly mean for a busy city dweller? How can we inspire him or her to prove that sport is among the top priorities for a modern person? ‘All in’ means never find excuses for your laziness. ‘All in’ means always find a way and time to take care of yourself. And we embodied this in an exciting event. 

We at Bespoke took people for a unique Run through the streets of Sofia: that happened afterhours. We closed one of the biggest Sofia boulevards – boulevard Brussels – and made it а marathon zone. People from Sofia never saw it so quiet and open for adventures. The many participants proved to be ‘all in’ and therefore received awards by Adidas – a special set of products for safer running in a reduced visibility conditions.